According to a new study wearing red increases a woman’s sex
appeal and also makes her seem more approachable and competent.
Psychologists at Wuhan University, China, published the study
in the journal, Evolutionary Psychology .Lead author Dr Fangfang Wen wrote:
‘In addition, regardless of sexual dimorphism cues, male
participants rated women with red as warmer and more competent.By choosing red,
women are reflecting their sexual intentions ‘from the beginning’.Red has been
associated with romance, passion, lust and fertility across nearly every
long-standing civilisation, while previous research claimed its effect in
enhancing sexual attraction suggests ‘higher sexual opportunity for males’.
Do you agree?
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