Nigeria’s leading online marketplace: Kaymu.com.ng has
further expanded to mobile marketing with the launch of its mobile app on 12th,
September, 2014.
The mobile app is designed to make online shopping in Nigeria
even easier and more convenient, with features that enable sellers to list
products and buyers to select from a wide variety of products at a glance.
According to Evangeline Wiles, Managing Director of Kaymu
Nigeria, “Mobile marketing is very quickly, revolutionizing the buying and
selling process in Nigeria. With people conducting transactions via messaging
apps like Blackberry Messenger and WhatsApp. The launch of the Kaymu.com.ng mobile
application on different platforms will provide an even more structured
platform for sales to be conducted on the go”.
The NCC records the total number of mobile internet
subscribers in Nigeria at 65,813,890 (based on active internet
subscriptions in April 2014). According to a 2013 report by McKinsey Global
Institute, 58% of Nigerians living in cities have access to an internet-capable
mobile phone, and urban Nigerians are more than twice as likely as the average
African internet user to conduct transactions online. This boost has led
to an m-commerce explosion in Africa, as the number of users who access the
internet via their phones is growing rapidly and leapfrogging traditional
desktop use in Africa.
In addition to the growing market penetration of smartphone
devices in Africa, Nigeria is said to be among the 10 fastest growing economies
in the world, according to The Economist in 2013, The World Bank predicted that
sub-Saharan marketplaces will expand by 5.1% in 2014 and by 5.2 per cent in
2015.
The Kaymu.com.ng mobile app is available for download
on Android devices from the Google Play Store.
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